With the aim of diversifying distribution channels and strengthening market connectivity for local aquatic products, within the framework of the project “Women Transforming Livelihoods to Adapt to Climate Change Using Indigenous Resources” (WILA), the training program entitled “Shrimp Livestream Sales” was organized at Hoa De Agriculture and Aquaculture Cooperative on February 9, 2026. The activity was jointly implemented by the Mekong Institute – Can Tho University, in collaboration with the Center for Women’s Development in the Mekong Delta and the People’s Committee of Hoa Tu Commune.

The training was facilitated by Ms. Doan Thi Minh Tram, Director of Vinh Luong BIOGREEN One Member Limited Liability Company, with the participation of members of the Hoa De Agriculture and Aquaculture Cooperative, representatives of the Women’s Union, Farmers’ Union, Youth Union, the Hoa Tu Commune People’s Committee, local agricultural cooperatives, and cooperative groups. The training content focused on providing an overview of livestream-based sales models; guiding participants in developing livestream scripts, preparing content and visuals, and strengthening customer communication skills on digital platforms. In addition, participants shared practical experiences in introducing shrimp products, building consumer trust, and establishing stable market outlets for local products.

At the conclusion of the training, participants acquired initial knowledge of the basic processes and skills required to organize livestream sales. The training contributed to enhancing participants’ capacity to proactively market their products, diversify distribution channels, and strengthen livelihood resilience in the context of increasingly challenging market conditions and climate change.

The WILA project aims to promote community-based climate-resilient livelihoods, thereby contributing to the achievement of the Sustainable Development Goals (SDGs) in the Mekong Delta region, including: Zero Hunger (Goal 2: 2.3, 2.4); Quality Education (Goal 4: 4.5, 4.7); Gender Equality (Goal 5: 5.5, 5.7); Clean Water and Sanitation (Goal 6: 6.3, 6.b); Decent Work and Economic Growth (Goal 8: 8.2, 8.3, 8.4); Industry, Innovation and Infrastructure (Goal 9: 9.3); Reduced Inequalities (Goal 10: 10.2, 10.3); Responsible Consumption and Production (Goal 12: 12.1, 12.2, 12.3, 12.5, 12.6, 12.8, 12.a); Climate Action (Goal 13: 13.1, 13.3); and Life Below Water (Goal 14: 14.1).

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